Intarget for Oppo

Social Strategy & European Content Hub

cellulare oppo in primo piano con persona che lo tiene in mano

Release

2026

Servizi

SOCIAL STRATEGY
CONTENT HUB
CREATOR MARKETING

OPPO is one of the world’s leading technology and smartphone brands, operating in more than 70 markets with a strategy that combines product innovation and the development of long-term relationships with its community. In a European context characterised by diverse markets, the challenge is to maintain a consistent brand identity while remaining locally relevant.

For international brands, social media growth depends not only on the quality of content, but also on the ability to build an organisational model that integrates strategy, governance and adaptation to different markets. Creating a shared ecosystem makes it possible to accelerate execution, maximise the value of global assets and ensure communication that is consistent with the needs of local audiences.

Goal

The objective of the project was to strengthen OPPO’s social media presence through an integrated strategy for the Italian market while, at the same time, developing a European model capable of coordinating content, processes and guidelines across multiple countries, maintaining the right balance between brand consistency and localisation.

Strategy

For OPPO Italy, Intarget defines the social media strategy, develops the monthly editorial plan and coordinates the production of original content, photo and video shoots, creator and influencer activities (KOLs and KOCs), and support for key product launches. At the same time, Intarget leads the European Content Hub for Italy, Austria, Greece and the Czech Republic, designing a shared framework for content strategy, editorial governance, KPIs, reporting and trend analysis.

This model enables local teams to adapt content and messaging to the cultural specificities of their respective markets, while preserving strategic consistency and operational efficiency.

The main activities include:
• Social Strategy
• Editorial Planning
• Content Production
• Creator Marketing (KOL & KOC)
• OPPO Crew Management
• European Content Hub
• Social Reporting & Trend Analysis

Results

Intarget manages OPPO Italy’s social media strategy and entire content ecosystem, supporting the brand’s ongoing communication and key product launches. The project led to the creation of a European Content Hub that coordinates governance, content and best practices across Italy, Austria, Greece and the Czech Republic, introducing a scalable model that integrates global assets, local production and cultural adaptation.

The initiative also established a shared framework for creator marketing, reporting and trend analysis, making content management more efficient and ensuring greater consistency in the brand’s communication across Europe.