Italian Design Excellence Meets Global Digital Expertise

In one of the world’s most complex and dynamic markets, Baxter – an iconic brand in high-end Italian furniture – has chosen Intarget as its strategic partner to develop and strengthen its digital presence in China.

A fast-evolving, highly competitive environment, shaped by unique cultural, linguistic, and behavioral dynamics, the Chinese market demands a highly tailored approach. In this scenario, Baxter has turned to a trusted expert like Intarget, which boasts an established presence in Asia and proven experience in managing digital projects for luxury and design brands.

An Omnichannel Strategy for an Increasingly Sophisticated Audience

The goal of the collaboration is clear: to reinforce the brand’s identity in China and build meaningful connections with a local audience that is increasingly discerning and aware. This will be achieved through an integrated omnichannel approach that blends cultural insight, creativity, and performance.

The digital strategy includes:

• the management and optimization of key Chinese social platforms, including WeChat, Weibo, and RED;

• the creation of localized content aligned with local audience sensitivities;

• the activation of targeted digital campaigns focused on engagement, brand awareness, and consideration;

• ongoing performance monitoring to ensure flexibility, adaptation, and sustained growth.

A Cross-Cultural Team Based in Shanghai

The operational implementation is led by Intarget’s Shanghai team, the central hub of the group’s Asian activities. This hub works in close collaboration with European strategic and creative teams to ensure consistent positioning and integration across markets.

“We are proud to support a leading example of Italian design like Baxter in its expansion journey in China,” says Stefano Generali, Managing Director of Intarget Shanghai.
“This partnership confirms our ability to understand and interpret the cultural and digital nuances of complex markets such as China, delivering tailored strategies that connect culture, brand, and performance.”

A Project That Reinforces Intarget’s Presence in Asian Markets

With this assignment, Intarget strengthens its role as a strategic partner for Italian brands in luxury, design, and furniture aiming to expand into Asian markets. With a solid international presence, deep local knowledge, and a consultative, data-driven approach, Intarget positions itself as the ideal ally to guide brands on a path of sustainable, measurable, and long-term international growth.

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