A strategic consultancy model to support the brand.

Creating a targeted strategy is the starting point for any digital project: we work alongside brands to help them establish global strategies, communication and digital marketing plans.

Through the construction of a data infrastructure relating to all organisation digital marketing activities (advertising, media planning, social media marketing, search marketing, online PR, web analytics, CRM, offline data, etc.), our teams support the company’s executives in daily strategic decision-making, using a data-driven methodology.

The aim of a data strategy project is to improve and enhance the culture of data so that informed decisions can be made in the shortest time possible.

We guide the brand through each phase of the customer journey.

Analysis, strategy and continuous monitoring are keywords within our working philosophy. A single team offering expertise in SEM, social media, video and programmatic advertising, as well as DEM and feed management.

Taking the “customer understanding” phase as our starting point, we analyse data and international markets to understand the customer journey and the audiences in target with the aims of the brand. The results of this analysis contribute to the definition of the company “digital advertising strategy” and a coherent media plan. We plan at a global level, principally in programmatics, through two specific areas: “branding advertising” and “performance advertising”.

The next phase is the “monitoring of the brand experience”, during which we analyse the results of the strategy that has been implemented and the data points on the online journey of users who are exposed to the campaigns.

Work
Moncler
Work
Moncler
Our services
  • Digital Advertising
  • Social Advertising
  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Native Advertising
  • Performance Advertising
  • Branding Advertising
  • Programmatic Advertising
  • Planning & Digital ADV Management
  • ADV Technology Reselling & Management

We combine ideas with data to make a real difference.

We plan communication strategies that combine creativity and technology. To us, this is the only recipe to make the most out of all the opportunities within the digital marketing landscape. The only way to catch your target interest throughout the multiple touchpoints of the customer journey.

Our processes are fully integrated: from strategy definition to optimised design and outstanding user experience, from video production to DEM campaigns. Each project is created together with our Advertising, Data Analysis, SEO and Social Media professionals with a single goal: mix beautiful creatives and functional ideas that also bring results to our customers.

We firmly believe that ideas must work together with data. Be relevant is much more important for a brand than simply being present.

Our services
  • Creative Strategy
  • Art Direction
  • Copywriting
  • Design Consultancy
  • Website & App
  • UX & UI Analysis
  • Landing Page & DEM Campaign
  • Web Maintenance
  • Storyboard & Video Strategy
  • Shooting & Video Creation
  • Video in Motion Graphic
  • Retouch & Post Production

Understand audiences to maximise the brand’s ROI.

We monitor the performance of sites, the effectiveness and usability of digital communication tools, as well as the results of digital advertising campaigns and marketing initiatives so that we can better understand audiences and constantly optimize the brand’s strategy and investments.

Improving online performance and optimising campaigns and websites constitute complex, dynamic processes. For this reason, the use of data is a key precondition for success.

Work
Bally
Our services
  • Optimised set-up of the Web Analytics platforms and collection of qualitative data
  • Data analysis
  • Optimisation of marketing campaigns and attribution models
  • Detailed comparative analyses between standard, custom and data-driven attribution models, which can inform budgeting activities
  • Automation, centralisation of data and dashboarding
  • Conversion Rate Optimization (CRO)
  • A/B Testing
  • ROI/ROAS Analysis

We intercept user needs in the never-ending flow of online searches.

Users carry out online searches to express a need. We make sure your brand is the answer. But, getting there is just the first step in a much more complex process. We work to ensure that the answer provided is right and relevant to the user, so brands can increase not only the amount of website traffic but, more importantly, its quality.

The SEO strategies and activities that we carry out are the result of our substantial experience in the field within many industries, from eCommerce to publishing, from the automotive sector to fashion, from travel to beauty.

Our services
  • Strategic Consultancy
  • Search Scenario Analysis
  • Competitor Benchmark
  • Search Market Analysis
  • Tech Guidelines
  • Copy Guidelines
  • Content & Multimedia Analysis & Optimization
  • Editorial Coaching
  • Website Audit & Technical Plan
  • Digital Asset Protection
  • Content Strategy & SEO Editorial Plan
  • Website Compliant Migration
  • Local & Google My Business Management
  • Linking Analysis & Strategy
  • Penalty Risk Assessment
  • Data Monitoring & Visualization
  • Reputation Analysis & Cleaning
  • Amazon Optimization
  • Mobile, AMP & App Store Optimization

We create conversations that give value to our brands.

We work together with the social communities to tell the story of our clients. We monitor online conversations to understand the quality of the relationship between the brand and its audience. We develop analyses to help organisations better understand their audience and identify the “personas” to whom they wish to appeal.

Our social media marketing strategies start from the analysis of the conversational and competitive context in which the company operates to develop a medium or long-term content strategy that can enhance the relationship with the brand’s social communities.

Work
Leica
Work
La cimbali
Our services
  • Reputation Analysis
  • Management of editorial plans and conversational strategies
  • Social Media Advertising
  • Community Management
  • Influencer Engagement & Campaigns
  • Digital PR
  • Social Media Reporting
  • Social Coaching
  • Competitions, contests, drive-to-store activities
  • Social Media Live – for important moments in the life of the brand
  • Editorial management of company blogs