A partnership which lasting six years.
Europ Assistance, a well-known French insurance company specializing in private care, once again choose the expertise and professionalism of intarget: a leading digital marketing company led by the CEO Nicola Tanzini.
The agency will be entrusted with the management of tracking activities and the implementation of the digital analytics system by identifying and defining the main key business KPIs.
“We are working since more than six years with intarget, – comments Michele Petrilli, head of direct channels of Europ Assistance Italy. Thanks to their technical expertise, today we are able to have a clear view of the performance of our direct sales channels, whether digital or not, following an omnichannel approach.
The action plan ongoing for Europ Assistance foresees the definition, tracking optimization and their constant monitoring in order to obtain a 360-degree analysis of the actions taken and the evaluation of future opportunities.“
“Every company has its own needs and peculiarities, so it must take into account the most relevant indicators for its own business, – says Marco Cilia, head of data analysis of intarget: – KPIs have the task to reveal the performance of a predefined business target, both economically as well as in terms of marketing, therefore we provide our customers with a highly qualified data analysis team.”
intarget: will work throughout the year on both, on the main property of Europ Assistance and on Eurapoint.