Dionysos Wankelmuth, Executive Producer, and Andrea Godono, Head of Art Buying at Intarget, share how their collaboration with Intarget started and evolved — and why today’s fashion and luxury brands need an integrated, authentic, and global content offering.

Why should brands focus on authentic, high-quality content today?
Content is no longer just a communication tool — it’s a vehicle for conveying values and brand identity. Especially in the fashion and luxury sectors, brands need to tell stories that are both authentic and relevant, capable of standing out in a crowded market and forging emotional connections with their audiences. This requires productions tailored to budget, target, and territory — not standardized solutions.

How does the partnership with Intarget enhance content production capabilities?
We’ve combined over 20 years of international experience with a global network of directors, photographers, and local professionals. Thanks to the integration of key capabilities within Intarget, we provide clients with a unique ecosystem where strategy, creativity, and production work in a coordinated flow. This reduces friction, time, and costs — while elevating the final output.

What are the tangible benefits for brands that choose this integrated approach?
The key advantage is full control over the project — from strategic planning to final execution. It means better budget optimization, faster turnaround, and consistent messaging. Clients have a single point of contact managing every stage efficiently, always with a focus on results.

How do you handle global production, with such varied locations and talents?
Our strength lies in being “local everywhere.” We collaborate with teams, directors, and experts across the Americas, Europe, Asia, and Saudi Arabia. This allows us to choose the best locations with optimized costs and strong creative value. For instance, we can suggest alternatives that are cost-effective without compromising on style or quality.

What’s the specific added value for the fashion and luxury sectors?
Luxury demands the highest standards — not just in terms of technical quality, but also in the ability to speak the brand’s language. Alongside Intarget, we bring deep expertise in this space: we’re used to working with high-end brands and crafting tailor-made projects that generalist providers simply can’t replicate.

What are the biggest challenges you’re facing in this new content production landscape?
The biggest challenge is ensuring a seamless integration of strategy, creativity, and production — avoiding the typical misalignments between agencies and production houses. Our solution is a robust, structured integration that minimizes risk and gives clients a clear, dependable path with guaranteed timelines and valuable outcomes.

To conclude, what message would you give to brands considering this model?
Choosing a partner that integrates strategy, creativity, and production means investing in efficiency and quality — and generating content that truly makes a difference in the global market. We’re ready to put our full expertise at your service to turn ideas into powerful stories of success.