SOLUTIONS FOCUSED ON PRIVACY
With the elimination of third-party cookies it is essential to adopt new tracking technologies. Google’s AI solutions provide a secure infrastructure to manage first-party data.

TRUST AND GROWTH
Consumer trust is essential. Companies that ensure transparency and security in data management gain a significant competitive advantage.

PRIVACY STRATEGY
Implementing an effective privacy management strategy is critical. Using tools like Google Consent Mode and Tag Management Server-Side optimizes data collection and management.

KEY ACTIONS
• Adopting an approach based on “Build, Measure, Activate” allows you to make the most of the data available, improving the customer experience.
• Encouraging the contamination of skills between IT, marketing and Privacy.