The world of content marketing is undergoing a profound transformation: AI is no longer a futuristic option, but a concrete lever to produce high-quality visual content that connects with people and strengthens brand identity.

This is why Intarget has expanded its long-standing partnership with renowned visual artist and photographer Eolo Perfido to place artificial intelligence at the heart of creative content development.

To explore how this collaboration is bringing real value to brands, we asked Eolo a few questions.

What’s your view on the role of AI in reshaping how visual content is created for brands today?
Artificial intelligence is completely redefining the visual communication landscape. It’s no longer an emerging technology—it’s a mature tool that enables brands to explore previously unimaginable creative territories.

From my perspective, AI is democratizing access to high-end content, allowing even smaller-budget projects to achieve extraordinary results. But the true revolution lies in its ability to rapidly iterate creative ideas: we can test hundreds of variations of a concept in just a few hours, refine aesthetics in real-time, and customize content at an unprecedented scale.

The market is in transition. Forward-thinking brands are already integrating AI into their creative workflows, while others remain anchored in traditional methods. We’re already testing results with several clients. Those who can balance technological innovation with artistic sensitivity will gain a decisive competitive edge.

Why did you choose to deepen your collaboration with Intarget specifically in AI for photo and video production?
Our collaboration with Intarget is built on more than a decade of successful partnership and mutual satisfaction. Several key elements make Intarget the ideal partner for this evolution:

• Strategic vision that anticipates market trends and invests in emerging technologies like AI ahead of the curve.

• Technical expertise that seamlessly blends creativity with innovation, essential for effective AI implementation.

• Collaborative mindset: Intarget acts as a partner, not just a supplier, co-creating tailored solutions for every project.

• Consistently high quality standards and operational flexibility, both critical when introducing new technologies in a fast-evolving market.

How do you merge your personal artistic style with AI’s creative capabilities?
Blending my artistic voice with AI requires a methodical approach and deep understanding of both. I don’t see AI as a substitute for human creativity, but rather as an amplifier of it.

My method includes three phases:

1. Rapid exploration – I use AI to generate multiple creative directions, while always retaining final artistic control.

2. Technical refinement – I optimize light, composition, and other visual details through AI, freeing time to focus on emotional and narrative impact.

3. Human touch – I finalize each image manually, adding the signature stylistic nuances that define my portfolio. AI provides the canvas; the finishing brushstroke is mine.

What can Intarget’s clients expect from this new AI-driven visual offer?

Brands working with us can expect a complete transformation of their creative process, with measurable benefits:

• Faster concept development and previews, with more creative options delivered in shorter timelines and real-time iteration.

• High-end results with optimized budgets: AI enables premium visual quality at reduced costs, making top-tier content more accessible.

• Creative flexibility: the ability to explore infinite variations in style, composition, and treatment—previously unaffordable at scale.

• Faster delivery timelines, enabling brands to meet tight deadlines without compromising on quality.

• Advanced personalization: content can be quickly tailored to various targets, markets, and platforms while maintaining brand consistency.

Across all AI-powered projects with Intarget, we’ve seen more effective planning, more detailed previews, higher creative output, and faster execution—delivering excellence with streamlined investment.

In summary, the partnership between Intarget and Eolo Perfido marks a leap forward toward a new model of visual production—one that is technologically advanced, artistically inspired, and strategically aligned to offer brands a tangible competitive advantage.

Want to discover how Intarget and Eolo Perfido can bring AI-powered content to your brand?
Contact us: our experts are ready to support your next creative evolution.