In:China Monitor 9

Since 2019, Intarget, with its strategic headquarters in Shanghai and a dedicated permanent observatory, has been producing the In:China Monitor report, an indispensable resource that serves as a compass for brands and businesses, guiding them through the complexity of the dynamic Chinese market.

In this edition:
Discover how Italian design can win over China’s “Aesthetic Generation” and expand into Tier 2 and Tier 3 cities with a value-driven and multisensory approach.
Through analysis, interviews, and case studies, In:China Monitor 9 explores:

The evolution of China’s furniture and interior design market
New living needs and the shift towards wellness design
The impact of digital platforms and omnichannel strategies
Entry and growth strategies for the Chinese market
Collaborations with local designers and the rise of smart living
Key design trends in the Chinese market

Well-being and emotion at the heart of the home

The home becomes a psychological and emotional refuge. The concept of the Healing Home emerges, blending aesthetics and wellness: natural light, materials, and ergonomic design take center stage.

The “Aesthetic Generation” sets the rules

Millennials and Gen Z seek distinctive, sustainable, and Instagram-worthy design. Made in Italy remains a strong asset, but it must be communicated authentically and with cultural relevance.

Furniture goes digital

Platforms like Xiaohongshu and Douyin are essential for inspiring and connecting with audiences. O2O experiences, immersive showrooms, and AR/VR technologies are must-haves for brands in the sector.

Key Market Data

In 2024, China’s furniture market is valued at over $80 billion and is expected to reach $120 billion by 2029. Growth is driven by Tier 2 and Tier 3 cities, with strong demand for smart, customized solutions.

A chi si rivolge il report?

Who is this report for?

Italian design and furniture brands
Companies operating in high-end contract and retail sectors
Marketing and internationalization professionals
Designers and architects interested in the Asian market

About In:China Monitor

Since 2019, Intarget, with its strategic headquarters in Shanghai and a dedicated permanent observatory, has been producing the In:China Monitor report, an indispensable resource that serves as a compass for brands and businesses, guiding them through the complexity of the dynamic Chinese market.