10/09/2021  |  Advertising
intarget becomes the first TikTok Partner in Italy
intarget becomes the first TikTok Partner in Italy

intarget expands its service offering by becoming the first Italian partner of TikTok to receive a global certification that recognizes the skills of professionals driving brands throughout the entire customer journey. A significant achievement that demonstrates the intarget’s ability to allow companies to communicate effectively in the media.

“We’ve reached a goal that officially validates a collaboration that began in the early months of 2020, thanks to the numerous brands we’ve had the pleasure of accompanying on TikTok, including Ermenegildo Zegna, Salvatore Ferragamo, Moncler, Corepla, and Pampers “ Nicola Tanzini, Founder and Executive President of intarget, says. “As for Google, Criteo, and Facebook, this recognition will allow intarget to be included in the official TikTok directory and to look forward to the future of social communication with the necessary support to embrace change in the digital market.”

The process of becoming a partner entails the development of a tool capable of communicating with the platform’s Marketing API, the setting and effective management of campaigns, and the export of reports in order to measure the work done.
Certified partners receive technical and business support, ongoing training on new features or formats released by the platform, together with the opportunity to be included among TikTok’s official partners and thus promoted to companies wishing to take advantage of the solutions offered by the platform itself.

“Thanks to our in:tech team, we were able to create the necessary tool, which was well received by TikTok representatives. Our media management abilities combined with our technological support capacity has been recognized: we not only design the media campaigns, we also have all the technology and innovation required for proper deployment. We have been able to demonstrate our skills and our professionalism through the recognition of the entire effort undertaken on a platform such as TikTok, a new platform that companies are evaluating for its potential and most effective use” says Chiara Naldi, Head of Advertising at intarget. “All of this would not have been possible without the excellent collaboration we had with the Italian TikTok team. As their partner, we can now assist brands in conceiving, creating, modifying, and optimizing on a large scale and in an automated manner, while also providing in-depth reports on intercepted campaigns, creatives, and audiences.”