INTARGET SIGNS THE NEW CAMPAIGN FOR AUTOGRILL, PART OF AVOLTA, IN SUPPORT OF PIZZAUT
“The best recipe is the one we make together”: an omnichannel campaign supporting independence for autistic people
For the third consecutive year, Autogrill, part of Avolta, is renewing its support for PizzAut, the project founded by Nico Acampora to promote employment inclusion and greater independence for autistic people.
Intarget has developed the new communication campaign dedicated to the initiative, created together with production company Jumpp and built around the concept “The best recipe is the one we make together”.
The campaign accompanies the return of GourmAut, available at Autogrill locations from 8 July to 8 October 2026. For every portion sold, Autogrill will donate €1 to PizzAut to support the “Independent Living Training Homes” project.
A campaign developed across every touchpoint
The project is built around an omnichannel strategy encompassing TV commercials, out-of-home advertising, print, digital content and dedicated in-store materials.
An ecosystem of touchpoints designed to create a consistent and recognisable narrative, giving continuity to a partnership that, year after year, transforms the values of inclusion and participation into tangible impact.
The creative idea stems from the desire to shift the focus from the product to the people. Set inside the PizzAut restaurant in Monza, the story shows that a recipe is made not only of ingredients, but also of trust, care, collaboration and teamwork.
GourmAut thus becomes the symbol of a shared project and an everyday gesture that can help support a broader goal.
A tangible contribution to independent living
Throughout the initiative, Autogrill will donate €1 to PizzAut for every portion of GourmAut sold.
The funds raised will contribute to the purchase of a house for the “Independent Living Training Homes” project, created to help autistic people develop the skills required to live increasingly independent lives.
Independent living is one of the most important and delicate steps on the path towards autonomy. Through this project, participants can gradually learn how to manage a home, carry out everyday activities and take responsibility for their own lives within a safe and inclusive environment.
People at the heart of the story
The campaign film, produced together with Jumpp, features the young people of PizzAut, who share their own “secret ingredient”: passion, collaboration, inclusion and the desire to build their future.
They are joined once again by Nico Acampora, founder of PizzAut, and Germano Lanzoni, an actor and long-standing supporter of the project, who guide the narrative and help give a voice to the values behind the initiative.
“There are projects that go far beyond communication. Working alongside Autogrill and PizzAut on an initiative like this was, first and foremost, a privilege,” comments Damiano Antonelli, Chief Creative Officer at Intarget.
“Our role was to tell, with authenticity, a story that already had immense value in its own right, placing people at the centre and reminding audiences that even an everyday gesture can make a tangible contribution to building a more inclusive future.”
Luca D’Alba, General Manager of Avolta F&B Italy, adds:
“Autogrill’s partnership with PizzAut represents a commitment that is renewed and strengthened year after year. Through this new campaign, we wanted to highlight the value of relationships, teamwork and inclusion, inviting our customers to take part in a project that, through an everyday gesture such as choosing GourmAut, makes a tangible contribution to supporting autistic people on their journey towards greater independence.”
Credits
Intarget
Executive Creative Director: Damiano Antonelli
Creative Director: Valentina Coco
Art Director: Cecilia Valsecchi
Copywriter: Fabio Giacalone
Client Services Director: Simone Gallo
Business Partner: Alessandro Laudati
Project Manager: Ludovica Dallera
Director of Photography: Giulia Colombo
Photography: Giulia Colombo
TVC Production Company
JMP Media Production
Client
Autogrill
Maria Antonietta Vega – Head of Marketing Motorways & Proprietary Brands
Sara Vazzola – CRM, Digital & Innovation Senior Manager
Francesca Gaffuri – Digital Marketing & Communication Manager
Simonetta Di Martino – Marketing Manager Sustainability & Beverage
Ludovica Borga – Brand Manager Bar Snack
Matilde D’Agnolo – Digital Communication Junior Specialist
Matilde Cappellari – Communication & Branding Specialist
