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Portrait of Fausta Sposato, Managing Director at Intarget, with “Investment Efficiency Index” graphic on a minimal background, representing leadership and a data-driven marketing approach.

Marketing - 15.04.2026

INVESTMENT EFFICIENCY: DRIVING MARKETING DECISIONS TO IMPROVE PROFITABILITY

Marketing - 15.04.2026

THE DUAL PATH OF BRANDING: THE EVOLUTION OF THE RELATIONSHIP BETWEEN ITALY AND CHINA

Two makeup brushes release purple powder into the air against a black background, creating a dynamic and artistic effect.

Marketing - 11.11.2025

MARKET INTELLIGENCE IN BEAUTY: FROM DATA TO POSITIONING DECISIONS

Illustrazione con Damiano e Matteo e il titolo dell'articolo.

Marketing - 10.11.2025

SEO, AEO, and GEO: HOW TO INCLUDE AI RESPONSES

Schermata di smartphone con la scritta “Meet AI Mode”, che presenta una nuova funzionalità basata su intelligenza artificiale.

Marketing - 13.10.2025

GOOGLE AI MODE AND THE BEGINNING OF A NEW RESEARCH

Conceptual illustration about artificial intelligence: a hand typing on a laptop with the “AI” symbol, surrounded by gears, a magnifying glass and geometric shapes on a blue background.

Marketing - 08.10.2025

SEO + LLM = AEO