18/04/2018  |  Advertising
Moncler achieves 72% rise in YOY revenue with DoubleClick
Moncler achieves 72% rise in YOY revenue with DoubleClick

The Goals:

  • Develop a single source of data to measure cross-device marketing performance and to integrate offline data
  • Take omnichannel approach for all marketing investments
  • Assign correct weight to every single digital touchpoint through attribution modeling
  • Optimize media buying

The Approach:

  • Integrated Google Analytics 360 with DoubleClick full stack to get a single view on the consumer journey and build advanced attribution models
  • Switched traditional media budget to programmatic
  • Adopted advanced audience strategy through Audience Center 360

The Results:

  • 72% rise in e-commerce revenue from advertising year over year
  • 35% improvement in return on online ad spend (ROAS)

To read the full article: Think With Google