Moncler achieves 72% rise in YOY revenue with DoubleClick

The Goals:
- Develop a single source of data to measure cross-device marketing performance and to integrate offline data
- Take omnichannel approach for all marketing investments
- Assign correct weight to every single digital touchpoint through attribution modeling
- Optimize media buying
The Approach:
- Integrated Google Analytics 360 with DoubleClick full stack to get a single view on the consumer journey and build advanced attribution models
- Switched traditional media budget to programmatic
- Adopted advanced audience strategy through Audience Center 360
The Results:
- 72% rise in e-commerce revenue from advertising year over year
- 35% improvement in return on online ad spend (ROAS)
To read the full article: Think With Google