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Data&Tech - 14.05.2026

BEYOND CRM: TOWARDS INTELLIGENT AND PREDICTIVE CUSTOMER ACTIVATION

Today, the value of CRM no longer lies in simply collecting data, but in the ability to transform it into intelligent, predictive, and omnichannel actions throughout the customer journey

Creative - 12.05.2026

THE POSITIONING OF A HEADLINE LIVES WITHIN THE CUSTOMER JOURNEY

Portrait of Fausta Sposato, Managing Director at Intarget, with “Investment Efficiency Index” graphic on a minimal background, representing leadership and a data-driven marketing approach.

Marketing - 15.04.2026

INVESTMENT EFFICIENCY: DRIVING MARKETING DECISIONS TO IMPROVE PROFITABILITY

Events - 15.04.2026

THE DUAL PATH OF BRANDING: THE EVOLUTION OF THE RELATIONSHIP BETWEEN ITALY AND CHINA

Illustration of hands holding binoculars with large stylized eyes, set against a bright blue background.

Creative - 13.11.2025

GEBERIT: FROM PRODUCT TO PERCEIVED VALUE IN COMPLEX RETAIL ENVIRONMENTS

Two makeup brushes release purple powder into the air against a black background, creating a dynamic and artistic effect.

Marketing - 11.11.2025

MARKET INTELLIGENCE IN BEAUTY: FROM DATA TO POSITIONING DECISIONS

Illustrazione con Damiano e Matteo e il titolo dell'articolo.

Marketing - 10.11.2025