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Data&Tech - 04.08.2026

FROM BRAND NARRATIVE TO AUGMENTED COMMERCE: HOW AI AGENTS ARE RESHAPING THE COMPETITIVE LANDSCAPE

AI agents are introducing a new layer above individual channels, one that is beginning to determine what customers see before they even choose which channel to use.

Data&Tech - 14.05.2026

BEYOND CRM: TOWARDS INTELLIGENT AND PREDICTIVE CUSTOMER ACTIVATION

Creative - 12.05.2026

THE POSITIONING OF A HEADLINE LIVES WITHIN THE CUSTOMER JOURNEY

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Data&Tech - 06.05.2026

COMPANIES INVEST, BUT STRUGGLE TO DECIDE: THE NEED FOR AN ORCHESTRATION LAYER CONNECTING DATA, CUSTOMER JOURNEYS, AND BUSINESS RESULTS

Portrait of Fausta Sposato, Managing Director at Intarget, with “Investment Efficiency Index” graphic on a minimal background, representing leadership and a data-driven marketing approach.

Marketing - 15.04.2026

INVESTMENT EFFICIENCY: DRIVING MARKETING DECISIONS TO IMPROVE PROFITABILITY

Events - 15.04.2026

THE DUAL PATH OF BRANDING: THE EVOLUTION OF THE RELATIONSHIP BETWEEN ITALY AND CHINA

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Creative - 13.11.2025