Latest news

Marketing - 24.06.2026

BRAND SAFETY E INFLUENCER MARKETING: PERCHÉ LA FIDUCIA È DIVENTATA UNA VARIABILE DI BUSINESS

Brand safety and influencer marketing: the role of transparency, authenticity, and long-term partnerships in building credible relationships with audiences.

Events - 15.04.2026

THE DUAL PATH OF BRANDING: THE EVOLUTION OF THE RELATIONSHIP BETWEEN ITALY AND CHINA

Illustration of hands holding binoculars with large stylized eyes, set against a bright blue background.

Creative - 13.11.2025

GEBERIT: FROM PRODUCT TO PERCEIVED VALUE IN COMPLEX RETAIL ENVIRONMENTS

Two makeup brushes release purple powder into the air against a black background, creating a dynamic and artistic effect.

Marketing - 11.11.2025

MARKET INTELLIGENCE IN BEAUTY: FROM DATA TO POSITIONING DECISIONS

Illustrazione con Damiano e Matteo e il titolo dell'articolo.

Marketing - 10.11.2025

SEO, AEO, and GEO: HOW TO INCLUDE AI RESPONSES

Schermata di smartphone con la scritta “Meet AI Mode”, che presenta una nuova funzionalità basata su intelligenza artificiale.

Data&Tech - 13.10.2025

GOOGLE AI MODE AND THE BEGINNING OF A NEW RESEARCH

Conceptual illustration about artificial intelligence: a hand typing on a laptop with the “AI” symbol, surrounded by gears, a magnifying glass and geometric shapes on a blue background.

Data&Tech - 08.10.2025