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ragazza al pcche seleziona una borsa da un ecommerce

Data&Tech - 04.08.2026

FROM BRAND NARRATIVE TO AUGMENTED COMMERCE: HOW AI AGENTS ARE RESHAPING THE COMPETITIVE LANDSCAPE

AI agents are introducing a new layer above individual channels, one that is beginning to determine what customers see before they even choose which channel to use.

Two makeup brushes release purple powder into the air against a black background, creating a dynamic and artistic effect.

Marketing - 11.11.2025

MARKET INTELLIGENCE IN BEAUTY: FROM DATA TO POSITIONING DECISIONS

Illustrazione con Damiano e Matteo e il titolo dell'articolo.

Marketing - 10.11.2025

SEO, AEO, and GEO: HOW TO INCLUDE AI RESPONSES

Schermata di smartphone con la scritta “Meet AI Mode”, che presenta una nuova funzionalità basata su intelligenza artificiale.

Data&Tech - 13.10.2025

GOOGLE AI MODE AND THE BEGINNING OF A NEW RESEARCH

Conceptual illustration about artificial intelligence: a hand typing on a laptop with the “AI” symbol, surrounded by gears, a magnifying glass and geometric shapes on a blue background.

Data&Tech - 08.10.2025

SEO + LLM = AEO

Marketing - 07.10.2025

DIESEL TOWARDS THE PEAK SEASON: HOW A FULL-FUNNEL STRATEGY DRIVES GROWTH AND REPOSITIONING

Data&Tech - 09.09.2025