As part of the strengthening of the Pisa office, intarget: is looking for a SENIOR DIGITAL ANALYST.

Desired skills and experience:

The ideal candidate has a passion for digital communication, experience in setup of web tracking and in extracting data, and ability to forecast marketing trends.

S/he has a good knowledge of:

• web architecture;
• client-side technologies (i.e. HTML, CSS, javascript);
• digital marketing metrics and dimensions;
• measurement models;
• web analytics tools (Google Analytics preferred);
• tag managing tools (i.e. Google Tag Manager, Taelium, Commanders Act…);
• data visualization tools (Google Data Studio preferred).

S/he speaks English.
Knowledge of SQL and Python is a plus.
Knowledge of Firebase is a plus.
Knowledge of BigQuery and Google Cloud Platform is a big plus.

Activities:

The candidate will support the following specific activities:

• provide guidelines for the setup of sites and apps tracking according to the aims and goals;
• implement tracking setups;
• aggregate, analyze and evaluate data and insights from different sources (platforms – i.e. web analytics, adservers, crm – and channel – i.e. search campaigns, social media etc.);
• create fact-based reports;
• create dashboard reports and templates for client.