Go-to market strategy for China market
Understanding, planning, and monitoring.
Starting from the customer understanding, we analyze data and international markets to acquire knowledge on the customer journey and identify audiences compatible with brand objectives. The results of this analysis help to define business strategies and create a consistent media plan. We plan globally, mainly in Programmatic, through two very specific areas: branding advertising and performance advertising. This is followed by the brand experience monitoring stage. We analyze the results of the strategy and basic data points on the online browsing of users monitored by the campaigns.