Go-to market strategy for China market
Through an Audience Analysis process, we explore in-depth the interests and digital habits of the brand’s target audiences. We then identify competitors in the digital field based on the variables deemed strategic for the brand, analyzing weaknesses and strengths compared to competitors of reference. We identify the markets that offer the greatest opportunities for digital business expansion; we analyze them and assess the most effective ways to approach them. All this is to offer the best possible solution to each client.