CRM & Marketing Automation

Unleashing value from personalization

Marketing Automation is the set of activities that allows managing communication with users, optimizing the management of processes thanks to Machine Learning and Artificial intelligence technologies.

How does it work? At the strategic stage, data flows are first established and then implemented, automated, and optimized, so as to increase productivity and turnover with the development of integrations among platforms. Thanks to our Advariable tool, we tailor your digital activities based on the local context of your users. Content Customization allows us to personalize your site content to provide a unique experience to your users.

The benefits are many. By focusing on your key activities, such as strategy definition, creation of content, and implementation, we can automate recurring tasks and achieve guaranteed and measurable results. And finally, we are able to take advantage of the full potential of the platforms already owned.

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