Intarget for a beauty brand
Market & Trend Intelligence
- SA360 PERFORMANCE CENTER
- SEASONALITY ADJUSTMENTS
A global leader in the Beauty & Personal Care sector chose Intarget to gain an advanced, predictive understanding of the Italian market’s evolution, within a landscape marked by strong competitive pressure and rapidly changing consumer behaviors.
The objective was to transform a broad ecosystem of data — market research, online conversations, digital behaviors, and industry performance — into strategic insights capable of guiding innovation, communication, and positioning decisions.
Goal
Strategy
Intarget developed an advanced hybrid analysis model, combining AI and consulting expertise to deliver a complete view of the competitive landscape:
Analysis of 160,000+ mentions to identify emerging signals and local trends.
Evolutionary clustering of Face Care, Cleansing, and Makeup trends based on Now / Near / Next logic.
Competitive analysis across 25+ brands.
Integration of economic, digital, and social sources to map narratives, positioning, and creative formats adopted by market players.
Creation of scenario maps to interpret new aesthetic codes and market directions.
