intarget for a confectionery brand
- TRACKING MANAGEMENT
- DIGITAL CONSULTANCY
- GOOGLE ANALYTICS 4 IMPLEMENTATION
It has always been focusing its efforts on strengthening its relationship with its consumers and meeting their needs more efficiently.
Intarget supports it in managing and tracking the activities on the Italian sites by adopting a consulting approach instead of a simple operational one.
After a month of data collection, we structured an analysis based on base KPIs.
Since the platform allowed a broader view of the data, we carried out training sessions for the client on how to read new reports in anticipation of the switch.
The idea of proceeding with specific Proof of Concepts before implementing a major process was a winning strategy that allowed prior assessment by the client and awareness of the potential of the new tool.