Intarget for a fashion luxury brand

Support e-commerce by driving qualified traffic to the website to attract users potentially interested in the products, maximizing coverage and revenue volume during the Peak Season without missing opportunities.

To maximize the Peak Season, the client leveraged advanced SA360 features and best practices.

Intarget used AI-powered forecasts generated by the SA360 Performance Center to adjust the target ROAS and Performance Plans, better allocating the budget in the most challenging markets with an incremental revenue forecast. By analyzing the previous year’s conversion rate, we identified micro peaks and applied granular seasonality adjustments to each campaign.

The Google team worked closely with Intarget to analyze, gather insights, and successfully implement all strategies.

The campaign delivered remarkable results, including a +63% growth in impression share and a +16% increase in CTR, bringing in a significant number of new users. Intarget not only met but exceeded its search performance goals, reaching 102% of the revenue target.

Thanks to the innovative strategies deployed, the client experienced a marked improvement in performance, particularly during the critical Peak Season.