intarget for a fashion luxury house
Full Stack technology
- DIGITAL ADVERTISING
- STUDIO CREATIVE
- CAMPAIGN MANAGER 360
- DISPLAY&VIDEO 360
- GOOGLE MARKETING PLATFORM
On the occasion of the most important campaign of the year, we at Intarget proposed to the client a change in the creative approach. We suggested taking on dynamic creativity based on the target audience to reach, redefining the focus no longer on brand awareness but rather on consideration.
Then we designed a dynamic display, buying space in the main Preferred Deal publications, to make the most of the second-party targeting possibilities offered by DV360, while keeping costs low.
In line with the two main goals of maximizing both scope and traffic, we worked to achieve well-defined goals associated with each target audience so that each customer was exposed to a product of their interest while maximizing the user experience.
The campaign results clearly showed not only the names of the publishers with the most qualified audiences but also the target segments that achieve the best results in terms of CTR in each country.