Intarget for Geberit
B2B to B2C: from plant to impact
At the core of Geberit’s success lies a clear mission: to continuously improve people’s well-being through innovative products.
- CONTENT
- STRATEGY
- MEDIA
This shift in paradigm stems from changes in the social and value-driven landscape: comfort, design, and sustainability have become central to everyday life. As a result, the brand chose to “step out from behind the walls” to showcase its contribution to both well-being and bathroom aesthetics.
Two smartphones display the Instagram feed of Geberit Italy, featuring visual content focused on bathroom design, well-being, and technology, set against the brand’s institutional blue background.
Goal
Build a direct and participatory relationship with people, humanising the brand narrative and making visible what was previously “hidden behind the walls.”
Manage social channels — particularly Instagram and Facebook — as narrative platforms capable of conveying new languages, combining emotion, entertainment, and consistency with the brand identity.
Strategy
Key initiatives included:
Fuorisalone 2025 — Activation with live content creators and influencers, bringing Geberit into the design and everyday life conversation.
Nice to Meet Me — A “mirror-style” storytelling format developed with eight creators to explore the intimate dimension of well-being.
Like Father, Like Son — A format created by Geberit for and with its real installers, celebrating craftsmanship and the generational handover between fathers and sons; Intarget managed the media campaign.
The Pozzolis Family — A flagship collaboration representing the new tone of voice: ironic, empathetic, and pop.
Results
Geberit successfully combined emotion and innovation while remaining true to its DNA and opening up new engagement opportunities.
Overall results (Jan–Oct 2025):
Total reach: 17.8 million
Impressions: 21.5 million
Interactions: over 7 million
+9 million views from the collaboration with The Pozzolis Family alone
Intarget’s strategic and consultative approach enabled Geberit to become recognisable, human, and unexpectedly pop — bringing plumbing, a typically invisible topic, to the centre of contemporary storytelling.
