intarget for LaCimbali
Distinctive Content Strategy for cafés
- PRODUCT AWARENESS
- SOCIAL ENGAGEMENT
- NAMING & LOGO
- VIDEO & PHOTO SHOOTS
The company has three manufacturing plants in Italy and one in Seattle, employing about 700 people.
In 2018, LaCimbali launched “Turbo Milk” on the market, a new system with innovative features that could whip hot and cold milk and dispense it directly into the cup.
Turbo Milk guarantees high performance and consistent quality in the cup; it is user-friendly and allows maximum customization.
The purpose of the new partnership was to make Turbo Milk the must-have for baristas of excellence, turning it into a distinctive advantage for coffee shops.
• Concept development and design for the naming and recipes of the project
• Logo design
• Production of 14 video tutorials for Facebook, Instagram, and YouTube, perfect for baristas using Turbo Milk
• Production of 43 high-quality pictures to be paired with the recipes to tell about the new delicious creations achievable only with Turbo Milk
• A hard-copy recipe book free with the purchase of the LaCimbali M100ì machine, equipped with Turbo Milk
• Area dedicated to product storytelling within the LaCimbali corporate website
• +35% Instagram Followers
• +10.000 Facebook-Instagram Interactions
• +800 Website Visits