intarget for Leica
A 360-degree digital consultancy
- ONLINE PRESENCE MANAGEMENT
- TRAFFIC GENERATION
- CONSIDERATION & ENGAGEMENT
- AWARENESS & BRANDING
Leica contacted us at Intarget to request full digital consultancy and to identify a more compelling online communication strategy.
We collaborated with the brand to manage its online presence through a project to maximize brand visibility and bring qualified traffic to Leica’s stores.
The collaboration was focused on two specific KPIs: CTR and website visits.
The main technologies used were:
• Facebook Business Manager
• Google Ads
• +132% website sessions in 2019 YoY
• +15% average CTR campaigns in 2019 YoY