For Diesel, the Peak Season is not just a sales period but a <\/span>strategic crossroads<\/b>. With 35% of annual revenues at stake and an unstable macroeconomic context, the brand adopted a business-driven approach focused on:<\/span><\/p>\n We discussed this with Damian Adamik, Media Advisor at Intarget.<\/span><\/p>\n \u201c2025 is a complex year for the entire fashion retail sector: economic uncertainty, lower consumer loyalty, and stronger competition, where seasonal moments can significantly impact brand performance.<\/span><\/p>\n For Diesel, therefore, the peak season \u2014 accounting for about 35% of revenues \u2014 represents a crucial challenge.\u201d<\/span><\/p>\n \u201cOur main goal was to maintain performance efficiency by optimizing the entire investment. Paid channels contribute significantly to Diesel\u2019s e-commerce revenues: for this reason, it\u2019s essential that every campaign generates returns while preserving the key volumes needed to achieve e-commerce goals.\u201d<\/span><\/p>\n \u201cIn fashion, <\/span>it\u2019s not enough to push \u2014 you need to know where and how to push<\/b>. For the peak season, we leveraged the work done in the first three quarters, adopting a fully data-driven approach. We analyzed <\/span>audiences<\/b>, <\/span>markets<\/b>, and <\/span>product categories<\/b> \u2014 because it\u2019s easy to forget that the product is at the core of everything \u2014 to define <\/span>landing pages<\/b>, <\/span>bidding strategies<\/b>, and <\/span>conversion goals<\/b>. <\/span> The result is a full-funnel mix designed to generate sustainable growth in the medium to long term while supporting the brand\u2019s significant repositioning path, aiming to consolidate its status as a key player and reference point in the luxury fashion market.\u201d<\/span><\/p>\n \u201c<\/span>Every technological lever<\/b> \u2014 from AI for analyzing ads, copy, and competitors\u2019 creative angles to <\/span>machine learning and predictive bidding<\/b> \u2014 was fine-tuned to maximize returns during the most critical moments. We will \u2018adjust\u2019 Target ROAS in high-volume markets, use historical trends to <\/span>anticipate demand peaks<\/b>, and build <\/span>high-performing landing pages<\/b> capable of turning traffic into sales. We\u2019ll stimulate audiences closer to purchase through ad hoc campaigns developed with our media partners. Special attention was given to <\/span>product selection<\/b>, using dedicated scripts to prioritize top-performing categories. All this with a focus on emerging markets, where we\u2019re seeing steady growth.\u201d<\/span><\/p>\n \u201cWe\u2019ve set up <\/span>daily revenue and budget targets<\/b> with <\/span>hourly analysis<\/b>. This allows us to keep a constant overview and <\/span>react quickly to changes<\/b>.\u201d<\/span><\/p>\n \u201cWe\u2019re confident that <\/span>preparation<\/b> and an <\/span>analytical approach<\/b> will allow us to successfully face this peak season. Diesel has all the assets needed to turn market challenges into tangible results.\u201d<\/span><\/p>\n Preparation, data, and execution speed are our key drivers, enhanced by AI tools. With this strategy, Diesel not only faces the peak season but turns it into an opportunity to strengthen its positioning in the luxury fashion space. And we at Intarget stand alongside the brand to transform every challenge into a growth opportunity.<\/span><\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":" Interview with Damian Adamik, Media Advisor at Intarget For Diesel, the Peak Season is not just a sales period but a strategic crossroads. With 35% of annual revenues at stake and an unstable macroeconomic context, the brand adopted a business-driven approach focused on: maximum efficiency; full control of data, made actionable also through the use…<\/p>\n","protected":false},"author":5,"featured_media":10029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"class_list":["post-10034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/10034"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=10034"}],"version-history":[{"count":2,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/10034\/revisions"}],"predecessor-version":[{"id":10037,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/10034\/revisions\/10037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/10029"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=10034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=10034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
What was the initial scenario and what challenges did you face?<\/b><\/h3>\n
What did you focus on in preparation for the peak season?<\/b><\/h3>\n
What strategy did you adopt to reach these goals?<\/b><\/h3>\n
What operational actions did you implement?<\/b><\/h3>\n
How will you monitor results in real time?<\/b><\/h3>\n
What outlook do you see for Diesel this season?<\/b><\/h3>\n