From B2B to B2C, from technical language to consumer dialogue: the strategic and creative journey by Intarget that turned Geberit into a recognizable, human, and surprisingly pop brand.<\/span><\/i><\/p>\n \u201cBehind every wall lies a world of technique, precision, and innovation. Yet even there, in the invisible heart of plumbing systems, a story capable of stirring emotion can emerge.\u201d<\/span><\/p>\n This reflection inspired the title of the talk <\/span>\u201cFrom system to impact: Geberit\u2019s evolution by Intarget\u201d<\/b>, presented yesterday at the <\/span>Forum Retail 2025<\/b> by <\/span>Massimiliano Cusimano<\/b>, Head of Digital Marketing at Geberit, and <\/span>Damiano Antonelli<\/b>, Chief Creative Solutions Officer at Intarget.<\/span><\/p>\n The session told the story of how Geberit, Europe\u2019s leader in sanitary systems and a love brand for plumbers and installers, <\/span>reimagined its communication approach<\/b>: shifting from a technical, B2B language aimed at professionals to a direct and engaging dialogue with end consumers.<\/span><\/p>\n \u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":" From B2B to B2C, from technical language to consumer dialogue: the strategic and creative journey by Intarget that turned Geberit into a recognizable, human, and surprisingly pop brand. \u201cBehind every wall lies a world of technique, precision, and innovation. Yet even there, in the invisible heart of plumbing systems, a story capable of stirring emotion…<\/p>\n","protected":false},"author":5,"featured_media":10112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46,47],"class_list":["post-10119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/10119"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=10119"}],"version-history":[{"count":5,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/10119\/revisions"}],"predecessor-version":[{"id":10369,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/10119\/revisions\/10369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/10112"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=10119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=10119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}