Before the outbreak of the pandemic,\u00a0China<\/strong>\u00a0was the world\u2019s largest spender on global tourism. According to the\u00a0UN\u2019s World Tourism Organization (WTO)<\/strong>, in 2019 Chinese tourists spent\u00a0254.6 billion dollars<\/strong>\u00a0overseas, accounting for almost\u00a0one-fifth<\/strong>\u00a0of global tourism spending. Since 2020, mainly due to the sentiment of fear in travelling, tighter border controls, and limitations on flights, the number of Chinese outbound tourists saw a year-on-year decrease of\u00a086.9%<\/strong>.<\/p>\n Nevertheless, despite the ongoing sever pandemic situation, this industry is expected to trigger a strong recovery in the following years.<\/p>\n But what will be the main trends shaping the future of Chinese outbound tourism?<\/strong><\/p>\n Following the outbreak of Covid-19, we expect to see an increased tendency towards\u00a0sustainable tourism<\/strong>, with\u00a081%<\/strong>\u00a0of Chinese outbound travelers choosing a destination surrounded by\u00a0nature<\/strong>\u00a0and engaging in\u00a0outdoor activities\u00a0<\/strong>such as hiking, biking, and camping. In May 2021, searches for camping on\u00a0Xiaohongshu<\/strong>\u00a0were up by\u00a0230%<\/strong>\u00a0compared to the same period of 2020.\u00a0Ctrip<\/strong>\u00a0also reported that reservations for local area family camping were up by\u00a0206%<\/strong>\u00a0in the first half of 2021, compared to the same period in 2019. At the same time,\u00a076%<\/strong>\u00a0of Chinese tourists showed the inclination to focus on\u00a0cities\u00a0<\/strong>and\u00a0cultures<\/strong>\u00a0during their trip, demonstrating the need to visit\u00a0landmarks<\/strong>\u00a0and try out\u00a0local food<\/strong>.<\/p>\n Nevertheless, being this business industry very broad, it is also important to implement a market segmentation, analyzing the different consumer behaviors based on gender, age, geographic location, etc.\u00a0Diversified tourism\u00a0<\/strong>becomes very crucial when targeting\u00a0Gen-Z travelers<\/strong>. For this market segment,\u00a0theme parks\u00a0<\/strong>and\u00a0glamping trips<\/strong>\u00a0became their first attraction on\u00a0C-Trip<\/strong>\u00a0between January and August 2021.<\/p>\n Therefore, in order to successfully address the future changes of\u00a0Chinese outbound tourism<\/strong>, it is crucial to get prepared in advance and be ready when this business sector is going to restart again. Offering Chinese families guides in Chinese about recommended travel itineraries, develop small-groups packages, and promote themes parks in your destination are just some examples of a rewarding marketing strategy, which should also rely on\u00a0social media communication channels<\/strong>. As a matter of fact,\u00a0international live streaming\u00a0<\/strong>has received a lot of support by Chinese social platforms like\u00a0WeChat Channels<\/strong>,\u00a0Douyin<\/strong>, etc.<\/p>\n Case example<\/strong><\/p>\n Destination Ice Cream<\/em><\/p>\n Tourist destinations in China have been producing specific ice-cream shaped of Chinese traveling places. The ice-creams, shaped like the\u00a0Great Wal<\/strong>l of China and\u00a0Terracotta Warriors<\/strong>, went viral on social media, and contributed to foster cultural tourism within the country.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":" Before the outbreak of the pandemic,\u00a0China\u00a0was the world\u2019s largest spender on global tourism. According to the\u00a0UN\u2019s World Tourism Organization (WTO), in 2019 Chinese tourists spent\u00a0254.6 billion dollars\u00a0overseas, accounting for almost\u00a0one-fifth\u00a0of global tourism spending. Since 2020, mainly due to the sentiment of fear in travelling, tighter border controls, and limitations on flights, the number of Chinese…<\/p>\n","protected":false},"author":5,"featured_media":3735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[44],"class_list":["post-5384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-china"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/5384"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=5384"}],"version-history":[{"count":2,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/5384\/revisions"}],"predecessor-version":[{"id":5629,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/5384\/revisions\/5629"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/3735"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=5384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=5384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}