{"id":7729,"date":"2024-04-29T11:51:51","date_gmt":"2024-04-29T09:51:51","guid":{"rendered":"https:\/\/www.intarget.net\/?p=7729"},"modified":"2024-04-29T11:54:42","modified_gmt":"2024-04-29T09:54:42","slug":"me-you-and-ai-intarget-at-netcomm-forum-2024","status":"publish","type":"post","link":"https:\/\/www.intarget.net\/en\/me-you-and-ai-intarget-at-netcomm-forum-2024\/","title":{"rendered":"Me, You and AI &#8211; INTARGET AT NETCOMM FORUM 2024"},"content":{"rendered":"<html><head><meta charset=\"utf-8\"><\/head><body><h3><em>Intarget returns to the Netcomm Forum, this year dedicated to artificial intelligence, highlighting our commitment in driving innovations in the e-commerce and digital retail sectors.<\/em><\/h3>\n<p>Under the title<strong> \u201cMe you &amp; AI,\u201d<\/strong> Intarget is at the forefront, demonstrating how artificial intelligence can be utilized not only to discuss companies but primarily to empower them.<\/p>\n<p>In a world mesmerized by artificial intelligence, the focus often falls on purely theoretical debates. At Intarget, we adopt a different approach: <strong>\u201cwhile everyone is talking about AI, we show you how AI talks about you\u201d<\/strong><\/p>\n<p>Intarget\u2019s distinctive choice is to use AI not merely as a tool, but as a true strategic ally that explores the intricacies of industries by analyzing and highlighting brands through innovative lenses.<\/p>\n<p>Intarget\u2019s method analyzes how<strong> AI language models<\/strong> interpret and <strong>communicate<\/strong> the values and uniqueness of various <strong>brands<\/strong> at key points in the customer journey. These insights allow orchestrating deeper and more personalized interactions, transforming every touchpoint into a unique opportunity to stand out and connect with the end customer.<\/p>\n<p>By enriching our strategies with new data and insights, we fully leverage the potential of AI in its various aspects:<\/p>\n<ul>\n<li><strong>Predictive AI<\/strong> to analyze consumer data and predict their future preferences in order to optimize advertising expenses and forecast the impact of various marketing variables;<\/li>\n<li><strong>Generative AI<\/strong> to create virtual assistants capable of offering 24\/7 customer support, personalized based on previous interactions or through quizzes and gaming, or content customization to ensure highly personalized support responses and content.<\/li>\n<\/ul>\n<p>In addition, Intarget illuminates tools such as the creation of <strong>customized LLMs (Large Language Models)<\/strong> for more accurate automatic responses, and intelligent <strong>recommendations<\/strong> integrated into customer support systems.<\/p>\n<h3><em>Join us at Netcomm to discover how AI can transform your brand narrative and innovate your customer journey.<\/em><\/h3>\n<h3><em>We look forward to seeing you on May 8th and 9th at the Netcomm Forum, floor 0, stand G30.<\/em><\/h3>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Intarget returns to the Netcomm Forum, this year dedicated to artificial intelligence, highlighting our commitment in driving innovations in the e-commerce and digital retail sectors. Under the title \u201cMe you &amp; AI,\u201d Intarget is at the forefront, demonstrating how artificial intelligence can be utilized not only to discuss companies but primarily to empower them. In&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[47],"class_list":["post-7729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/7729"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=7729"}],"version-history":[{"count":3,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/7729\/revisions"}],"predecessor-version":[{"id":7734,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/7729\/revisions\/7734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/7715"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=7729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=7729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}