A project that combines innovation, creativity, and a deep synergy between Faema and Intarget, culminating in successful results through digital and field initiatives that have engaged cycling fans and enthusiasts worldwide.<\/p>\n
The partnership between Faema and Intarget has grown stronger over the years, with the Giro d\u2019Italia as the ideal setting to convey shared values of passion, authenticity, and dedication. The brand, an icon in coffee machines and a prominent player in cycling during the 1960s and \u201970s, returned to its roots by sponsoring the Giro d\u2019Italia, aiming to connect with today\u2019s cycling communities.<\/p>\n
The Strava Challenge initiative brought together over 29,000 participants, with the goal of collectively cycling 120,000 km, which was surpassed in less than 16 hours. By the end of the two-week Challenge, the community had covered 7 million kilometers, raising funds for World Bicycle Relief, an organization that, for 19 years, has provided bicycles to developing countries, offering vital transportation in rural areas where distances challenge access to education, healthcare, and markets. This challenge demonstrated the power of digital engagement, bolstered by content from influencers like Flavio Valabrega. The campaign reached 2.4 million users with over 1.2 million video views.<\/p>\n
2024 marks the third year of collaboration, during which Faema launched an integrated campaign focused on an engaging narrative, developed across digital touchpoints. The social media campaign, with Instagram at its core, totaled over 4.9 million video views and reached more than 2.5 million users, further solidifying Faema\u2019s presence within the cycling community, enhanced by the involvement of cyclist Alberto Bettiol. Also in 2024, the company renewed its commitment to World Bicycle Relief, directing funds raised during the campaign to the organization.
\nThe Strava Challenge again activated a global community, with 28,600 participants who collectively cycled 7,076,287 km. The campaign\u2019s engagement was amplified by integrating charitable goals and influencer participation, reinforcing the brand\u2019s mission of combining sport and solidarity.<\/p>\n
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A project that combines innovation, creativity, and a deep synergy between Faema and Intarget, culminating in successful results through digital and field initiatives that have engaged cycling fans and enthusiasts worldwide. The collaboration with the Giro d\u2019Italia: A journey of emotions and engagement The partnership between Faema and Intarget has grown stronger over the years,…<\/p>\n","protected":false},"author":5,"featured_media":8647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46],"class_list":["post-8654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/8654"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=8654"}],"version-history":[{"count":6,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/8654\/revisions"}],"predecessor-version":[{"id":8925,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/8654\/revisions\/8925"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/8647"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=8654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=8654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}