{"id":9007,"date":"2025-01-13T09:15:31","date_gmt":"2025-01-13T08:15:31","guid":{"rendered":"https:\/\/www.intarget.net\/?p=9007"},"modified":"2025-01-13T09:15:31","modified_gmt":"2025-01-13T08:15:31","slug":"intarget-and-trustpilot-a-strategic-partnership-to-build-trust","status":"publish","type":"post","link":"https:\/\/www.intarget.net\/en\/intarget-and-trustpilot-a-strategic-partnership-to-build-trust\/","title":{"rendered":"INTARGET AND TRUSTPILOT: A STRATEGIC PARTNERSHIP TO BUILD TRUST"},"content":{"rendered":"<html><head><meta charset=\"utf-8\"><\/head><body><p><span style=\"font-weight: 300;\">Online reviews do not just influence the purchase of a product; they play a key role throughout the <\/span><b>customer journey<\/b><span style=\"font-weight: 300;\">. Whether it is opening a bank account, activating an energy contract, or choosing a B2B partner, <\/span><b>authentic feedback<\/b><span style=\"font-weight: 300;\"> from customers is a fundamental tool for building trust, optimizing business performance, and retaining consumers.<\/span><\/p>\n<h3><b>The impact of reviews across different sectors<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">According to Trustpilot, 76% of Italian consumers agree that customer reviews are helpful in making more informed purchasing decisions<\/span><span style=\"font-weight: 300;\">. This impact is evident across various sectors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">In <\/span><b>banking and finance<\/b><span style=\"font-weight: 300;\">, positive reviews encourage the choice of solutions such as opening a bank account.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">For <\/span><b>utilities<\/b><span style=\"font-weight: 300;\">, authentic feedback reduces uncertainties in choosing electricity, gas, and internet contracts.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">In <\/span><b>e-commerce<\/b><span style=\"font-weight: 300;\">, integrating reviews improves the conversion rate and supports more informed purchasing decisions.<\/span><\/li>\n<\/ul>\n<h3><b>The partnership between Intarget and Trustpilot<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">Since <\/span><b>2024<\/b><span style=\"font-weight: 300;\">, Intarget has been an official Partner of Trustpilot. This collaboration aims to provide companies with advanced solutions that transform reviews into a true <\/span><b>growth engine<\/b><span style=\"font-weight: 300;\">. Through automating feedback collection, data analysis, and integrating reviews into key digital touchpoints, we help brands enhance their online reputation and achieve tangible results.<\/span><\/p>\n<h3><b>Trust and growth: why does it make a difference?<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">Thanks to Intarget\u2019s expertise and Trustpilot\u2019s tools, reviews become a strategic asset capable of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Increasing brand visibility on search engines.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Improving the <\/span><b>TrustScore<\/b><span style=\"font-weight: 300;\">, a synonym for reliability and credibility for customers.<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Optimizing digital campaigns and reducing abandonment rates along the purchase journey.<\/span><\/li>\n<\/ul>\n<h3><b>What can Intarget do for you?<\/b><\/h3>\n<p><span style=\"font-weight: 300;\">With our consultancy and solutions offered by Trustpilot, we support brands in managing reviews to build trust, gather strategic insights, and improve performance across digital channels.<\/span><\/p>\n<p><b>Rely on Intarget to enhance your customers\u2019 voices and turn reviews into a concrete pillar of your business growth.<\/b><\/p>\n<p><i><span style=\"font-weight: 300;\">Contact us to find out how we can help you grow your business through digital trust.<\/span><\/i><\/p>\n<p>\u00a0<\/p>\n<hr>\n<h6><span style=\"font-weight: 300;\">1 Source: research <\/span><i><span style=\"font-weight: 300;\">\u201cThe impact of customer evaluations and reviews on Italians\u2019 purchasing habits\u201d<\/span><\/i><span style=\"font-weight: 300;\"> conducted by London Research for Trustpilot.<\/span><\/h6>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"<p>Online reviews do not just influence the purchase of a product; they play a key role throughout the customer journey. Whether it is opening a bank account, activating an energy contract, or choosing a B2B partner, authentic feedback from customers is a fundamental tool for building trust, optimizing business performance, and retaining consumers. The impact&#8230;<\/p>\n","protected":false},"author":5,"featured_media":9004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45],"class_list":["post-9007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9007"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=9007"}],"version-history":[{"count":4,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9007\/revisions"}],"predecessor-version":[{"id":9015,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9007\/revisions\/9015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/9004"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=9007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=9007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}