{"id":9288,"date":"2025-03-03T14:15:32","date_gmt":"2025-03-03T13:15:32","guid":{"rendered":"https:\/\/www.intarget.net\/?p=9288"},"modified":"2025-03-03T14:15:32","modified_gmt":"2025-03-03T13:15:32","slug":"intarget-with-tecnica-group-a-journey-of-digital-branding-development-and-integrated-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.intarget.net\/en\/intarget-with-tecnica-group-a-journey-of-digital-branding-development-and-integrated-marketing-strategies\/","title":{"rendered":"INTARGET WITH TECNICA GROUP: A JOURNEY OF DIGITAL BRANDING DEVELOPMENT AND INTEGRATED MARKETING STRATEGIES"},"content":{"rendered":"<\/head>

Intarget Secures the Management of Digital Media and SEO Activities for Moon Boot, Nordica, Tecnica & Blizzard, and Rollerblade by Tecnica Group<\/p>\n

A Strategic Partnership for Digital Growth<\/strong><\/h3>\n

The collaboration aims to maximize the digital performance<\/strong> of the Group\u2019s brands through an integrated and tailored approach for each label.<\/p>\n

A Customized Plan for Each Brand<\/strong><\/h3>\n
    \n
  • Moon Boot<\/strong>, a symbol of style and innovation since 1969, will benefit from an integrated digital media strategy<\/strong> combining brand awareness and performance marketing. Additionally, Intarget will handle the SEO migration of the platform<\/strong>, ensuring a smooth transition while maintaining online visibility.<\/li>\n
  • Nordica, Tecnica & Blizzard<\/strong>, synonymous with excellence in winter and outdoor sports, will be at the heart of targeted campaigns<\/strong> designed to enhance brand awareness and highlight their heritage and leadership in the industry.<\/li>\n
  • Rollerblade<\/strong>, a pioneer in the inline skating market, will see the implementation of performance marketing-focused strategies<\/strong> aimed at boosting conversions and strengthening the brand\u2019s global presence.<\/li>\n<\/ul>\n

    An Alliance for Digital Excellence<\/strong><\/h3>\n

    \u201cWe are excited to work with Tecnica Group<\/strong> and its iconic brands to enhance their digital strategies,\u201d<\/em> says Matteo Ferrari, Chief Marketing Solution Officer at Intarget<\/strong>.<\/p>\n

    \u201cWe have developed a tailored strategy for each brand, addressing their specific needs and optimizing performance with a full-funnel approach<\/strong>, generating real business value.\u201d<\/em><\/p>\n

    Arianna Colombari, Group Communication & Sustainability Director at Tecnica Group<\/strong>, also highlights the strategic value of the partnership:<\/p>\n

    \u201cWe chose Intarget<\/strong> for their ability to integrate strategy, data, and performance into an effective digital ecosystem. With this collaboration, we aim to strengthen our brands\u2019 online presence<\/strong> and maximize the results of our omnichannel<\/strong> initiatives.\u201d<\/em><\/p>\n

    Through this new synergy, Intarget and Tecnica Group<\/strong> join forces to accelerate the digital transformation of these brands, enhancing their positioning in the global market with innovative, data-driven strategies.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"

    Intarget Secures the Management of Digital Media and SEO Activities for Moon Boot, Nordica, Tecnica & Blizzard, and Rollerblade by Tecnica Group A Strategic Partnership for Digital Growth The collaboration aims to maximize the digital performance of the Group\u2019s brands through an integrated and tailored approach for each label. A Customized Plan for Each Brand…<\/p>\n","protected":false},"author":5,"featured_media":9240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45],"class_list":["post-9288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9288"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=9288"}],"version-history":[{"count":1,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9288\/revisions"}],"predecessor-version":[{"id":9289,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9288\/revisions\/9289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/9240"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=9288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=9288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}