Content is no longer just a communication tool \u2014 it\u2019s a vehicle for conveying values and brand identity. Especially in the fashion and luxury sectors, brands need to tell stories that are both authentic and relevant, capable of standing out in a crowded market and forging emotional connections with their audiences. This requires productions tailored to budget, target, and territory \u2014 not standardized solutions.<\/p>\n
How does the partnership with Intarget enhance content production capabilities?<\/strong> What are the tangible benefits for brands that choose this integrated approach?<\/strong> How do you handle global production, with such varied locations and talents?<\/strong> What\u2019s the specific added value for the fashion and luxury sectors?<\/strong> What are the biggest challenges you\u2019re facing in this new content production landscape?<\/strong> To conclude, what message would you give to brands considering this model?<\/strong> Dionysos Wankelmuth, Executive Producer, and Andrea Godono, Head of Art Buying at Intarget, share how their collaboration with Intarget started and evolved \u2014 and why today\u2019s fashion and luxury brands need an integrated, authentic, and global content offering. Why should brands focus on authentic, high-quality content today?Content is no longer just a communication tool \u2014…<\/p>\n","protected":false},"author":5,"featured_media":9714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[46],"class_list":["post-9676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9676"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=9676"}],"version-history":[{"count":3,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9676\/revisions"}],"predecessor-version":[{"id":9722,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9676\/revisions\/9722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/9714"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=9676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=9676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
We\u2019ve combined over 20 years of international experience with a global network of directors, photographers, and local professionals. Thanks to the integration of key capabilities within Intarget, we provide clients with a unique ecosystem where strategy, creativity, and production work in a coordinated flow. This reduces friction, time, and costs \u2014 while elevating the final output.<\/p>\n
The key advantage is full control over the project \u2014 from strategic planning to final execution. It means better budget optimization, faster turnaround, and consistent messaging. Clients have a single point of contact managing every stage efficiently, always with a focus on results.<\/p>\n![\"\"](\"https:\/\/www.intarget.net\/app\/uploads\/2025\/06\/NEW-CREA-OFFERING-outside-people-1-1.png\")
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Our strength lies in being \u201clocal everywhere.\u201d We collaborate with teams, directors, and experts across the Americas, Europe, Asia, and Saudi Arabia. This allows us to choose the best locations with optimized costs and strong creative value. For instance, we can suggest alternatives that are cost-effective without compromising on style or quality.<\/p>\n
Luxury demands the highest standards \u2014 not just in terms of technical quality, but also in the ability to speak the brand\u2019s language. Alongside Intarget, we bring deep expertise in this space: we\u2019re used to working with high-end brands and crafting tailor-made projects that generalist providers simply can\u2019t replicate.<\/p>\n
The biggest challenge is ensuring a seamless integration of strategy, creativity, and production \u2014 avoiding the typical misalignments between agencies and production houses. Our solution is a robust, structured integration that minimizes risk and gives clients a clear, dependable path with guaranteed timelines and valuable outcomes.<\/p>\n
Choosing a partner that integrates strategy, creativity, and production means investing in efficiency and quality \u2014 and generating content that truly makes a difference in the global market. We\u2019re ready to put our full expertise at your service to turn ideas into powerful stories of success.<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":"