\u00a0<\/p>\n
September, regardless of when a company closes its fiscal year, marks the beginning of a new one. And it\u2019s a tough start because one of the first challenges after the summer break is how to tackle Peak Season. Yes, because just as you\u2019re clearing your backlog of emails, that frenzy starts creeping in\u2014a whirlwind of orders, clicks, and abandoned carts. To avoid having all your efforts tested to the limit and your stress levels shooting through the roof, it\u2019s better to get ready in advance. And we\u2019re doing it right now, while still fresh from the break, asking ourselves how we can once again help our clients boost revenue and customer loyalty this year.<\/span><\/p>\n The answer isn\u2019t a mystical secret, but a well-orchestrated strategy. You don\u2019t navigate blindly\u2014you steer with a powerful compass: data. And you\u2019ve got an extra engine pushing you toward the future: Artificial Intelligence.<\/span><\/p>\n The Italian B2C e-commerce market will exceed \u20ac62 billion in 2025, up +6% from 2024 (source: Borsa Italiana), with 32.5 million online consumers, 85% of whom make at least one purchase per month\u2014especially peaking in the last quarter of the year.<\/span><\/p>\n Here are some areas to focus on to make the most of this season:<\/span><\/p>\n Think of your customer\u2019s journey as a road. For every abandoned purchase, there\u2019s a red light, a pothole, or a tricky intersection. The goal during Peak Season is to turn that road into a multi-lane highway, smooth and seamless.<\/span><\/p>\n \u00a0<\/p>\n Without analysis, you\u2019re stumbling in the dark\u2014and your company\u2019s departments won\u2019t speak the same language (as we explained in this article). Data is your map: it shows you where you\u2019ve been and where you should go.<\/span><\/p>\n \u00a0<\/p>\n RFM analysis (Recency, Frequency, Monetary) stops you from treating all customers the same. It\u2019s a radar that highlights your best clients, those at risk of churn, and those with growth potential.<\/span><\/p>\n AI here is your autopilot. It doesn\u2019t just segment; it predicts. It can tell you who\u2019s likely to churn, who might become a VIP, and then automatically launch targeted campaigns: a discount for lapsed buyers, an exclusive preview for loyal ones, or a small perk for newcomers.<\/span><\/p>\n \u00a0<\/p>\n Artificial Intelligence is reshaping business functions and daily tasks. By now, it\u2019s becoming (or already is) the tool that makes the impossible manageable. Think of it as a team of superheroes working for you 24\/7.<\/span><\/p>\n In the U.S., between November 1 and December 31, 2024, AI-influenced online sales hit $229 billion globally, while total U.S. online sales reached $282 billion (+4%, source: Reuters).<\/span><\/p>\n \u00a0<\/p>\n Final note<\/b><\/p>\n Peak Season is a symphony waiting to be conducted. And with the right score\u2014data, user experience, AI, and personalization\u2014success won\u2019t be a coincidence but a well-earned victory.<\/span><\/p>\n \ud83d\udcc5 Want to build a tailored strategy and turn this season into a real competitive advantage? Book a slot directly with Francesco for a consultation and face the storm with the confidence of someone already steering the course.<\/span><\/p>\n \u00a0<\/p>\n<\/body><\/html>","protected":false},"excerpt":{"rendered":" by Francesco Borsetto, Equity Partner & Chief Advisory Officer Black Pep \u00a0 September, regardless of when a company closes its fiscal year, marks the beginning of a new one. And it\u2019s a tough start because one of the first challenges after the summer break is how to tackle Peak Season. Yes, because just as you\u2019re…<\/p>\n","protected":false},"author":5,"featured_media":9965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"class_list":["post-9967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9967"}],"collection":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/comments?post=9967"}],"version-history":[{"count":5,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9967\/revisions"}],"predecessor-version":[{"id":9975,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/posts\/9967\/revisions\/9975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media\/9965"}],"wp:attachment":[{"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/media?parent=9967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intarget.net\/en\/wp-json\/wp\/v2\/categories?post=9967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
User Experience: your ticket to paradise<\/b><\/h3>\n<\/li>\n<\/ol>\n
\n
\n
Data: your compass to stay on track<\/b><\/h3>\n<\/li>\n<\/ol>\n
\n
\n
RFM: not a radio, but your personalization radar<\/b><\/h3>\n<\/li>\n<\/ol>\n
\n
\n
AI: your (not-so-secret) superpower<\/b><\/h3>\n<\/li>\n<\/ol>\n
\n